Use Cases

Use Cases

Intelligent Recommendations

  • Situation

    The company is active in home improvement and gardening equipment and has 20,000 employees, including several hundred as product and innovation managers. Regular user researches are purchased externally for six-digit amounts. There are also some internal UX experts who support the product and innovation managers.

  • Problem

    The company’s portfolio consists of only few sales personas (typical customers). The product managers are not interconnected, so that knowledge is not shared between them and researches regarding the same sales persona are conducted multiple times. Furthermore, frequent external acquisition of knowledge results in extremely high costs. On average, this is € 50,000 per project, of which up to ⅙ of the projects are completely redundant.

  • Solution

    InsideUX’s graph database provides a “single point of truth” that allows every employee to quickly and easily find existing results. The Intelligent Recommendations Engine automatically refers to insights already generated by other employees. This ultimately saves a tremendous amount of time, since spatially separated teams can benefit from each other and repeated researches on the same topic are avoided. The company has been able to reduce their total number of innovation projects by 15% through avoiding redundancies. This time is now used for new innovation projects.

Time-saving Documentation

  • Situation

    The company has been implementing UX operations internally for some time and has a dedicated department for that. At the same time, many experts are distributed decentrally to individual business units and there is an almost undefinable number of employees, e.g. product managers who already did Design Thinking workshops.

  • Problem

    Highly paid experts spend a lot of time documenting their results, e.g. using PowerPoint. Nonetheless, due to decentralized and/or unorganized data platforms, important information is lost. Since there is a lack of adequate communication structures for Design Thinking, with the existing means no improvement can be expected.

  • Solution

    As InsideUX® closely accompanies a project, all employees enter their data on this central platform. Thus an in-house centralized database of all UX results is created, making the insights, personas, etc. much easier to reuse in future projects. Along with considerable time savings, this adds significant value over traditional forms of documentation.

User Acceptance

  • Situation

    The company has established Design Thinking structures with the help of internal and external experts. These experts have the task of providing methodological support to departments, developing innovations for particularly interesting customer groups and carrying the user-centered spirit into the company. They meet enthusiastic supporters but also skeptics.

  • Problem

    So far it has been barely possible to continue innovation projects in the long term without the support of experts. Clearly a lack of internal acceptance of using methods such as design thinking is frequently observed. The “magic” that through working quickly, generating ideas and testing in mixed teams can hardly be communicated to bystanders. Currently, PowerPoint or Post-It clusters are primarily available for this, which makes it difficult to realize ideas in later stages of the process.

  • Solution

    With the clear overview of an innovation project in InsideUX® and the traceability of innovations or ideas to the initial customer pain points, we manage to communicate the development of innovations comprehensively by simple means. For our users, it is ultimately much easier to make their projects become successful internally. The experts supporting many project teams can easily get an overview which team might need further support.

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